MAIN LINE MARKETING EXPERTS

Effective Marketing

Effective marketing is not an expense

Don’t think of your marketing as an expense; because it’s not. It’s an investment, and it should be budgeted for like an ongoing investment plan.

Businesses that treat marketing as an expense don’t budget ahead for their marketing campaign. To make matters worse they view it as an optional expense - if things are tight in a given month, the marketing budget gets cut. This approach leads to inconsistent results

There is no such thing as expensive advertising, as long as it works. If the ROI is ten-to-one, it doesn’t matter whether the ad cost $100 or $10,000. The trick is to learn what works for you and to keep doing it steadily, in the same way you fund your 401k, IRA, or retirement account. The marketing investment is just one more cost of doing business, like rent and other overhead, and is reflected in the prices for your products and services. It shouldn’t be treated as an afterthought, since it is the starting point of the relationship between you and all the potential new customers in your community.

Small businesses can afford a marketing team

Maybe your small business can’t afford to hire a director of marketing , let alone an entire marketing department. Does that mean you are stuck doing it all yourself, in addition to everything else that comes with running a business? Not necessarily.

We can be the marketing team for your business. You don’t need to pay us a salary and benefits, and you don’t need to give us a desk and a title. We’ll work on a project by project basis, or on a retainer relationship, depending on what you need and want.

Each business and organization is different; they have different needs, goals, and importantly, different budgets. Your small business probably has a small marketing budget, but that doesn’t mean they shouldn’t get started. We’ve created marketing plans for businesses with very small marketing budgets – businesses that were surprised at how many affordable options there were for getting started.

We’ve worked with businesses spending $20k+/month just for radio advertising – but a campaign like that isn’t appropriate for every business, even if they could afford it. Most of our clients have more modest budgets, and each has their own unique objectives.

Can’t do everything you want right now? Join the club! Every business begins their marketing campaign somewhere. Maybe you start with just an idea of who you are and who you want to be. Then you add a logo. Then a basic website. Then you add some SEO to help people find the website. Pretty soon you have a realistic and affordable plan, tailor made to fit your goals and your budget.

Contact us today and start a conversation. A consultation with us won’t cost you a thing, but it may be just what your business needs to take things to the next level.

Modern and accurate results tracking

Since a good marketing campaign consists of several elements working together, it is important to be able to discern which elements are working, and which are not. Asking new customers how they found out about the business is a good start, but not especially reliable.

The best way to track the effectiveness of marketing is to use phone tracking technology. We use a phone tracking system that is not only incredible useful and accurate but also remarkably affordable. Properly used, you can see which of your ads are generating calls, plus capture information about the callers. You can even record incoming phone calls to see how they are being handled by your employees.

When you can guage the relative effectiveness of your marketing spending, you can adjust future budgets to allocate more money to methods that work, and eliminate those that don’t.